
Services · Mad Sol Studios
Design that
does the work.
Web Design
Brand Identity
Strategy
Ready When You Are
Let's build
something
worth seeing.
Portfolio inquires always welcome
Our Design Philosophy
Every detail,
on purpose.
A beautiful website that doesn’t convert is just an expensive gallery. A brand identity that doesn’t feel like you is just a logo someone else could’ve had. Everything we make starts with intention. Strategy first. Craft always. Execution that actually performs.
We think you deserve both. The beautiful and the functional. The feeling and the results.
We take on a small number of projects each quarter—not to gatekeep, but to give each client our full attention.
Which means we’re selective. And honestly? We think you should be too.
01
Discovery
We dig into your brand, your audience, your goals, and your competition. No assumptions — just real research that informs everything that follows.
02
Strategy
We build the foundation — positioning, messaging, visual direction. This is the thinking behind the design. It's what makes the work feel intentional.
03
Design
This is where it comes alive. We present concepts, refine through feedback, and build something that's unmistakably yours. Two rounds of revisions included.
04
Launch
We hand off everything you need to go live and stay consistent. Files, guidelines, training — and ongoing support if you need it.
HOW WE WORK
A process built for
real results.

01
Web Design
& Development
STARTING FROM $3,500
Every site we build starts with one question: what does this brand actually need? For brands that need content management and ongoing updates, we build CMS-managed sites. For those who want something faster, lighter, and fully owned — we build custom and host it ourselves. Either way, no templates. No shortcuts. Every page is composed with intention: editorial layouts, smooth interactions, and a structure built to support your goals past launch day.
Two build paths: Wix Studio (CMS) or custom-coded, Cloudflare-hosted
Up to 6 pages
Mobile-responsive design
SEO foundations
Custom animations & interactions
Launch support + training
2 rounds of revisions

02
Visual
Identity
STARTING FROM $1,800
Your logo isn't the problem, the missing system behind it is. Without one, every designer, template, and vendor pulls your brand somewhere different. We build visual identities that feel ownable from day one: a logo system that works everywhere, a color palette with a point of view, typography that actually communicates something. Handed to you as a complete visual system, organized and ready to use.
Want the strategy underneath it too? That's Brand Foundation, below.
CREATIVE DIRECTION MOODBOARD + QUESTIONNAIRE
PRIMARY, SECONDARY & SUBMARK LOGOS
COLOR PALETTE + USAGE GUIDELINES
TYPOGRAPHY SYSTEM
BRAND PATTERN OR TEXTURE
SOCIAL PROFILE GRAPHICS (PROFILE PIC, COVER PHOTO, HIGHLIGHT COVERS)
FAVICON + APP ICON
BRAND GUIDELINES DOCUMENT
FULL FILE SUITE (PRINT + WEB FORMATS, ORGANIZED & LABELED)
2 ROUNDS OF REVISIONS

03
Brand
Foundation
(includes everything in Visual Identity)
STARTING FROM $2,800
The visual identity gets you seen. The foundation makes sure what they see means something. Most brands don't stall because they look bad, they stall because no one can tell who they're for or why they're different. So we start with strategy: audience research, a competitor audit, your positioning and voice. Then build the visual system and copy on top of it. Everything you create after this, from social to email, sounds unmistakably like you— including an AI prompt kit that keeps it that way.
EVERYTHING IN VISUAL IDENTITY
BRAND DISCOVERY SESSION (90 MIN)
AUDIENCE ANALYSIS (PRIMARY + SECONDARY PROFILES)
COMPETITOR AUDIT + DIFFERENTIATION MAP
BRAND POSITIONING STATEMENT
BRAND TAGLINE
BRAND & CONTENT PILLARS
MESSAGING HIERARCHY
BRAND VOICE GUIDELINES
BRAND STRATEGY GUIDE (ALL OF THE ABOVE, ONE DOCUMENT)
WEBSITE COPY (UP TO 5 PAGES)
SOCIAL BIO COPY
AI BRAND PROMPT KIT (VOICE, CONTENT & RESPONSE PROMPTS)
2 ROUNDS OF REVISIONS

04
Email & SMS
Marketing
STARTING FROM $1,200
This is where the foundation pays off. With your brand identity and voice already defined, we design, write, and build email sequences and SMS flows that feel like a natural extension of your brand — not noise. Campaigns that keep your audience engaged and your revenue consistent, without sounding like every other brand in their inbox. Works best when paired with Brand Identity or Brand Strategy & Copywriting — we need the foundation before we can build on it.
Welcome sequence (3–5 emails)
Custom email template design
Campaign strategy + calendar
SMS flow setup
Platform setup & integration
Monthly retainer available