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Services · Mad Sol Studios

Design that
does the work.

Web Design

Brand Identity

Strategy

Ready When You Are

Let's build
something
worth seeing.

Portfolio inquires always welcome

Our Design Philosophy

Every detail,
on purpose.

A beautiful website that doesn’t convert is just an expensive gallery. A brand identity that doesn’t feel like you is just a logo someone else could’ve had. Everything we make starts with intention. Strategy first. Craft always. Execution that actually performs.

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We think you deserve both. The beautiful and the functional. The feeling and the results.

We take on a small number of projects each quarter—not to gatekeep, but to give each client our full attention.

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Which means we’re selective. And honestly? We think you should be too.

01

Discovery

We dig into your brand, your audience, your goals, and your competition. No assumptions — just real research that informs everything that follows.

02

Strategy

We build the foundation — positioning, messaging, visual direction. This is the thinking behind the design. It's what makes the work feel intentional.

03

Design

This is where it comes alive. We present concepts, refine through feedback, and build something that's unmistakably yours. Two rounds of revisions included.

04

Launch

We hand off everything you need to go live and stay consistent. Files, guidelines, training — and ongoing support if you need it.

HOW WE WORK

A process built for
real results.

01

Web Design 

& Development

STARTING FROM $3,500

Every site we build starts with one question: what does this brand actually need? For brands that need content management and ongoing updates, we build CMS-managed sites. For those who want something faster, lighter, and fully owned — we build custom and host it ourselves. Either way, no templates. No shortcuts. Every page is composed with intention: editorial layouts, smooth interactions, and a structure built to support your goals past launch day.

  • Two build paths: Wix Studio (CMS) or custom-coded, Cloudflare-hosted

  • Up to 6 pages

  • Mobile-responsive design

  • SEO foundations

  • Custom animations & interactions

  • Launch support + training

  • 2 rounds of revisions

02

Visual 

Identity

STARTING FROM $1,800

Your logo isn't the problem, the missing system behind it is. Without one, every designer, template, and vendor pulls your brand somewhere different. We build visual identities that feel ownable from day one: a logo system that works everywhere, a color palette with a point of view, typography that actually communicates something. Handed to you as a complete visual system, organized and ready to use.

Want the strategy underneath it too? That's Brand Foundation, below.

  • CREATIVE DIRECTION MOODBOARD + QUESTIONNAIRE

  • PRIMARY, SECONDARY & SUBMARK LOGOS

  • COLOR PALETTE + USAGE GUIDELINES

  • TYPOGRAPHY SYSTEM

  • BRAND PATTERN OR TEXTURE

  • SOCIAL PROFILE GRAPHICS (PROFILE PIC, COVER PHOTO, HIGHLIGHT COVERS)

  • FAVICON + APP ICON

  • BRAND GUIDELINES DOCUMENT

  • FULL FILE SUITE (PRINT + WEB FORMATS, ORGANIZED & LABELED)

  • 2 ROUNDS OF REVISIONS

03

Brand 

Foundation

(includes everything in Visual Identity)
STARTING FROM $2,800

The visual identity gets you seen. The foundation makes sure what they see means something. Most brands don't stall because they look bad, they stall because no one can tell who they're for or why they're different. So we start with strategy: audience research, a competitor audit, your positioning and voice. Then build the visual system and copy on top of it. Everything you create after this, from social to email, sounds unmistakably like you— including an AI prompt kit that keeps it that way.

  • EVERYTHING IN VISUAL IDENTITY

  • BRAND DISCOVERY SESSION (90 MIN)

  • AUDIENCE ANALYSIS (PRIMARY + SECONDARY PROFILES)

  • COMPETITOR AUDIT + DIFFERENTIATION MAP

  • BRAND POSITIONING STATEMENT

  • BRAND TAGLINE

  • BRAND & CONTENT PILLARS

  • MESSAGING HIERARCHY

  • BRAND VOICE GUIDELINES

  • BRAND STRATEGY GUIDE (ALL OF THE ABOVE, ONE DOCUMENT)

  • WEBSITE COPY (UP TO 5 PAGES)

  • SOCIAL BIO COPY

  • AI BRAND PROMPT KIT (VOICE, CONTENT & RESPONSE PROMPTS)

  • 2 ROUNDS OF REVISIONS

04

Email & SMS 

Marketing

STARTING FROM $1,200

This is where the foundation pays off. With your brand identity and voice already defined, we design, write, and build email sequences and SMS flows that feel like a natural extension of your brand — not noise. Campaigns that keep your audience engaged and your revenue consistent, without sounding like every other brand in their inbox. Works best when paired with Brand Identity or Brand Strategy & Copywriting — we need the foundation before we can build on it.

  • Welcome sequence (3–5 emails)

  • Custom email template design

  • Campaign strategy + calendar

  • SMS flow setup

  • Platform setup & integration

  • Monthly retainer available

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